Communication Studies 330 - Integrated Methods for Communication Research

This comprehensive examination of applied communication research, including its foundations, research methods employed, significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people's lives.

Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students.

3-volume set with 1,000 comprehensive entries offering a quick explanation of a methodological term; and topical treatments or essays, discussing the nature, history, application/example and implication of using a certain method.

Second edition covers the essential methodologies and statistical tools utilized to create reliable and accurate survey questionnaires, which unveils the relationship between individual question characteristics and overall question quality.

"Presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a single volume."

This reference source highlights important topics, issues, questions, and debates in the field of communication.