When creating your user profiles, it would help to research EWU students, so that the profiles better represent large groups of students. How old are most EWU students? What is their background? What are they majoring in?
Local & Regional
Full Text Reports
Below are collections of user surveys and (mainly) national-level statistics.
Articles Discussing User Trends???
Many organizations do study users, but they don't share their findings for free. Magazine and newspaper articles may report on such studies and give you enough information, or academics may write up their research on user behavior.